Search Engine Optimisation

I provide SEO services for SME's in London. SEO stands for search engine optimisation. This is the legitimate techniques and processes in making your website more visible to your customers via the Google search engine.

 

What is SEO?

When a person performs a search on Google for a product or service, what determines who or what is listed first, second, third, fourth, etc. This listed order is known as the organic ranking for that particular search. Google has an algorithm that awards a ranking to each page. A high ranking page will mean you are not only ranked on page 1, but will be ranked amongst the first 3 positions.

 

The process and techniques used to enable your website to rank highly is known as SEO.
Google publishes guidelines on how to make your website more visible to its search engine. There are approximately 200 factors taken into consideration, to work out the page ranking of a website.

Some of the more common factors in SEO

  • Reducing the loading time of your website
  • Keyword research
  • Producing great content
  • Employing the correct HTML semantic mark-up for your content
  • Producing backlinks
  • Analysing the new traffic
  • Refining the process where necessary

Local SEO

If you’re a business that services a local area, then there are techniques employed to optimise your website for local searches. There is no point in optimising your website for London wide searches if you only service a 4 mile radius from your location.

 

How much does SEO cost?

The cost for SEO can differ enormously, typically a full-service agency will start from about £90 per hour. Freelancers will start from about £50 per hour. Some companies start at as little as £150 per month.

 

Conclusion

SEO is a process that works over the long term and unlike paid advertising it is more permanent. With paid advertising when the advert is not present, the traffic stops. With SEO your page ranking is more consistent and long lasting and therefore your website traffic will be more consistent.
The key thing is to have some sort of understanding of what you are paying for. There are a lot of charlatans in this industry.
If Search Engine Optimisation is done properly and appropriately for the size of your business, it can prove to be one of the best investments for your business.
If you would like to find out what I could do to improve your websites visibility, then call now on 020-3651 0334 or contact via the contact form.

Contact

Denham Media & Marketing

31 Wood Vale

London

SE23 3DS

Projects

Winsome Pinnock

Mothers Inc

Nova Cataleya

Denham Tutoring

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